Dusty Robotics Identity, Colors, and Field Printer Design featured on dustyrobotics.com

Build a Brand for a company building the future.

Dusty Robotics is at the leading edge of a fundamental shift in how buildings are constructed. The Dusty Robotics Field Printer has the ability to print a digital floorplan directly on a concrete floor within 1/8” accuracy, providing a solution with fewer errors, faster completion, and lower cost vs. manual layout.

Brand Establishment Deck (Sample Slides)

Project Scope:

• Brand Exploration and Attributes
• Visual Identity
• Style Guide
• Form Development Direction
• Product Graphics
• Pitch Deck Refinement

I worked with Dusty Robotics to establish their Logo and Visual ID system. The comprehensive project started with brand exploration, followed through to form development, and culminated in helping craft a pitch deck for a successful series A and B fundraise.

Brand Identity Creation

Everything starts with pen in the sketchbook. Pilot Precise V5, to be… uh… precise. This is just a small fraction of sketches and digital concepts presented.

Final Brand Identity and Assets

Brand Design: Field Printer Identity

Several Graphic Ideations for the Field Printer

SWAG.